PR: Every Coffee Cup Needs A Lotus



PR: Every Coffee Cup Needs A Lotus

You’ve got to love the aroma of coffee, especially in the morning and in the afternoon, when it’s just about siesta time. Lotus Biscoff, Europe’s Favorite Biscuit with Coffee, has finally arrived in the country, and it is going to elevate your coffee experience to a whole new delicious level.
Hosted by Daphne-Osena Paez, the launch was held at the posh Society Lounge in Makati, transformed into a luxurious red airport lounge. Guests with their boarding passes cued in airport terminals for check-in. Attendants, clad in designer Pia Gladys Perey, greeted them upon arrival. A truly first class experience, overflowing coffee was served by Allegro Beverage Corporation upon seating and dishes were carefully prepared by Chef Patrice Freuslon. As the program started, everyone was just about excited as Fly Ace Corporation President Jun Cochanco and Lotus Bakeries International Distributors General Manager Bart Bauwens who shared how the partnership started and their plans for Lotus Biscoff in the country.

A highlight of the event is the Biscoff Creations of Tiny Kitchen’s Vicky Veloso-Barrera. Her interpretation of the Lotus Biscoff biscuits and spreads include Mini Biscoff Cinnamon Rolls, soft bread glazed with Lotus Biscoff spread and topped with toasted almonds. Mini Biscoff Cupcakes is a perfect recipe for first-time cupcake bakers as its main ingredient is a simple dollop of Lotus Biscoff Spread Crunchy and Biscoff crumbs. Another creation is the 

Crazy Biscoff Parfait, a lavish dessert of sponge cake, mascarpone, and Lotus Biscoff Spread Smooth. Discover Lotus Biscoff for yourself. Take a bite of the deliciously crunchy Lotus Biscoff caramelized biscuit with your next cup of hot coffee. Since 1932, this Belgian specialty has been Europe’s coffee break favorite.  From its humble beginnings as a small bakery in the Belgium town of Lembeke, the Boone brothers packed their biscuits and delivered around the neighborhood. Eight decades later and the recipe still remain. It was in the 1950s when Lotus introduced pairing these biscuits with coffee, which then became a routine in Belgian hotels, restaurants, and coffee shops. And then, in 1985, Europe’s favorite biscuit with coffee became America’s favorite biscuit with air travel. Lotus introduced Biscoff as an in-flight treat through the exhausting long flights. It became a welcome mid-flight break that reminded fliers of the comforts of home and helped them relax. Lotus is still offered in Delta Air Lines (US), Brussels Airlines (Belgium), Middle East Airlines (Lebanon) and El Al (Israel).

The unique taste of Lotus Biscoff comes from the sugar’s caramelization during the baking process. A hint of cinnamon and other spices add that special twist.  If these crunchy biscuits do not satisfy your craving, then you wouldn’t be able to resist Lotus Biscoff spread. The sweet, creamy, European spread is an alternative to nut butters and chocolate spreads. It is the only spread made with original Biscoff cookies. Have it straight from the jar, lather it on toast, mix it with fruit slices, or add it as a secret ingredient

to your favorite recipes. Both the cookies and the spread are made with no artificial color or preservatives, 0 grams trans-fat per serving and zero cholesterol. It has no nuts and is completely non-GMO. Lotus Biscoff biscuits and spreads are just the perfect treat for the timeout that you deserve.

Fly Ace Corporation Product Manager Emie San Beda invited everyone to discover Lotus Biscoff, “Filipinos love coffee and we can see this in the variety of artisanal and commercial coffee shops. We love sharing this experience with friends and family, talking over sips of coffee and a bite of Lotus Biscoff will surely make it even more memorable.” Just as its European counterpart, Lotus Biscoff will be doing massive sampling in coffee shops all over the country, as well as in premium lifestyle events were coffee is enjoyed.

Learn more about Lotus Biscoff at http://www.biscoff.com/ and https://www.facebook.com/LotusBiscoffPH #discoverlotusbiscoff 

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