HSMA launches the first Virtus Awards

by - June 01, 2015

It is impossible for a hotel business to be promoted and advertised if not for their Sales and Marketing Department. It's not only the Operations would work 24/7 just to attend the needs of the hotels' client/s, Sales and Marketing has a big role in the hotel businesses as they're the one who deals with all possible clients, promotions and the likes.

Many of the hotels here in the Philippines have a very competitive price. From 3 star hotel up to the lavishing and luxurious 5-star hotels and thru this, it will attract more foreigners to visit Philippines and enjoy their stay while relaxing and enjoying the hospitality of the Filipinos thru great customer service of our Hotel Industry. 


The Virtus Award will  be the biggest and most prestigious sales and marketing competition in the travel and tourism industry.  
Organized by the Hotel Sales & Marketing Association (HSMA), in partnership with the Tourism Promotions Board of the Philippines, the awards honor excellence in three individual sales and marketing categories – Associate, Manager, Leader – covering  positions in room sales, events management, catering, reservation, public relations and communication, and revenue management. The multi-category initiative also recognizes a Marketing Campaign of the Year, built around a single, unified theme, using at least two different types of media. 

We are excited to present the Virtus Awards, which we envisage to transform the mindset of sales and marketing professionals in our industry, and set the tone for excellence.  It brings to focus the key role they play in the country’s travel and tourism industry as they drive the bottom line value of their hotel properties and maximize return on investment”, said Margie Munsayac, President of HSMA.  

The Hotel Sales & Marketing Association (HSMA) is 38 years old.  Currently comprising 60 hotel and resort properties nationwide in its roster of members, HSMA is committed to growing business for their members by fueling sales, inspiring marketing, and optimizing revenue.  With a strong focus on education, HSMA has become the industry champion in training and developing sales and marketing professionals through workshops, seminars and conferences with focus on selling skills, marketing trends, creativity, communication, change management, current events, economy, and travel forecasts. 

Rose Libongco, Overall Chair for the Virtus Awards, adds “The Virtus Awards comes at a most opportune time.  With the establishment of the ASEAN Community by 2015, the prioritization of the country’s travel and tourism industry opens a unique window of opportunity for local stakeholders to benefit from, as well as to cope with the challenges of regional integration”.  The ASEAN tourism market is expanding steadily over the years, reaching 94 million in 2013, with more ASEAN nationals travelling around ASEAN countries. "The Virtus Awards aims to position Filipino sales and marketing professionals well in a wider marketplace as more properties open in the region and particularly in the Philippines",  according to Libongco.

The maiden competition was launched last May 28 at the Diamond Hotel in the presence of Tourism Promotions Board COO Domingo Ramon “Chicoy” Enerio III, General Managers and Directors of Sales and Marketing of member hotel and resort properties, and the media.
Deadline of entries is on September 15.  Stalwarts of the travel and tourism industry, members of the academe and thought leaders in the fields of advertising, public relations, media and digital marketing comprise the panel of judges.  Judging of short- listed entries is set on October 15.
The black-tie gala dinner on November 27, is a pinnacle celebration of this year’s first set of winners, expected to attract nearly 500 key influencers in the tourism and travel industry”, states Ms. Libongco.  

Information on the 2015 Virtus Awards is available at www.hsmaph.com.  You may also call the awards Secretariat at telephone numbers (02) 926.0224, 514.5714 or e-mail at Virtusph@gmail.com.

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