SM Group partners with The Walt Disney Company


#SMSpellsMagic
Last Tuesday, September 1, 2015 - I am fortunate to be one of the Bloggers to witness the collaboration of the two biggest company here in the Philippines and in the world. SM Group announced a collaboration with The Walt Disney Company Southeast Asia to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities. The two companies aim to bring Disney, Marvel, Pixar and Star Wars bands to life through unique Disney experiences at SM's many leisure and entertainment properties. Fan-favorite Disney brands and characters will soon be seen and available in SM Stores such as Disney branded events, promotions and other unique experiences. 


Mr. Henry Sy Sr. envisioned and purposed a second home for Filipinos across the nation where they can create memorable bonding activities with their families through amusement facilities, retail centers, and food establishments, all found in ONE Mall. 65 years later, SM has 52 malls across the Philippines. 


Both SM and Disney have given, and continue to give, customers happy lifetime memories across all generations. Both brands offer a legacy, a tradition, a way of life - a world that customers identify with and find attachment to. Through this partnership, SM will continue to create these experiences and bring the Disney magic closer to Filipinos. 

As what Rob Gibly, Managing Director, The Walt Disney Company Southeast Asia said - "Everyday, we make millions of Filipinos laugh and smile with our stories and characters from Disney, Marvel, Pixar and Star Wars. We have worked with the various arms of SM group over the years and today we  are delighted to announce our collaboration on a comprehensive plain to create magical moments and memories that will last a lifetime for fans across the Philippines."



Disney and SM have worked hand in hand to bring multiple experimental events to the Filipino families such as the recent Avengers Experience in SM North Edsa, wherein guests were treated to life-size characters, avenger-themed games, and a meet and greet with Captain America, Thor, and Black Widow. 




To officially jumpstart its formal bond as allies, SM and Disney will be launching a "Star Wars Galactic Christmas" to welcome the latest installment of the movies, "Star Wars: The Force Awakens." The exhibit will include life-size figurines of characters from the movie, interactive games, and official merchandise from the SM Store and Toy Kingdom. 

Watch out for the "Star Wars Galactic Christmas" event in Select SM Supermalls near you.

19 comments

  1. This is good to know. The twins are in love with anything Disney and knowing that they are partners with SM makes shopping a lot easier.

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  2. This is a great partnership! I do hope SM can bring more of disney to the Philippines. This is a bit nostalgic and I can't wait for Star Wars Galactic Christmas!

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  3. I enjoy everything Disney! I am definitely a target market! This is good to know. I am excited.

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  4. Aww this will be awesome. Who doesn't love Disney!!

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  5. A lot of my mommy blogger friends were there too! We got to watch the Disney show two years ago and my son loved it.

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  6. I grew up with Disney and I like that they have diversified into more adult ventures as well (although some would accuse them of Disneyfying Marvel or Star Wars). I did not realize that SM already has 52 malls across the country!

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  7. Very excited for this collaboration! Finally something more suited for the younger generations! :D

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  8. Does this mean that Disney World is going to Manila permanently? This is excitng!

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  9. Ww, this is a very big collaboration. It's really a big achievement and I would be equally honoured if I were you!

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  10. ah i initially thought sm was the korean entertainment company. this sounds amazing in general

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  11. This is good news to all the Disney fans. The big winners here are the consumer who gets better previews of their favorite disney characters.

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  12. i love everything disney! if only our local malls can also have a collab with disney too. and when i first saw SM, i thought it's the kpop company. hahaha!

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  13. This is a great collaboration between 2 giant companies. I grew up watching Disney films and loves to see my grand child carries the tradition.

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  14. I would love to see the disney with my kids and such an exciting collaboration.

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  15. Aww this is great! School holiday is coming soon I am sure the children, parents including me are thrilled by this. Cant wait coz I love cartoons.

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  16. Wow, this is so exciting. SM is always close to the Filipinos' hearts and it's the perfect move for them to partner up with Disney. Lots of kids will be happy.

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  17. Wow, i didn't know about this event. I would've signed up for this. My kids would definitely enjoy seeing disney characters :)

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  18. Yay! Maybe this would be the start of a collaboration for a future Disneyland here? *crosses fingers*, meanwhile, I'll just watch out for the Star Wars exhibits coming up :)

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  19. Oh, so lovely and exciting! A perfect collaboration. Anything with Disney is a win-win ;)

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